The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already shopping with you. (In fact, some experts argue it costs five times as much to get a new customer as it does to keep an...
If your social media posts sometimes run together, you’re not alone. (“Did we promote that already?” “Haven’t we run that photo recently?”) “From solo entrepreneurs to Main Street businesses and multinational brands, marketers...
Summer is on its way out and that means another season is fast approaching: The season of road races. According to Running USA’s 2015 “State of the Sport” report, each year there are about 28,000 competitive running events in the U.S. with 8 million finishers. Upon...
Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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