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Just in Time for Christmas: A Primer on Holly and Ilex Care
There is no more iconic symbol of the Christmas season than holly — Ilex aquifolium, that is, sometimes called English or European holly. But today, florists also have at their disposal a new Christmas classic: winterberry, or deciduous ilex (I. verticillata), also...Colombian President Emphasizes Floral Industry Growth, Importance
A healthy rate of growth in the Colombian floriculture industry over recent years helped to foster an upbeat, lively mood at the international trade fair Proflora, held last week (October 2-4, 2019) in Bogotá, Colombia. Organized by Asocolflores, the Association of...
SAF Inducts Texas Couple into Floriculture Hall of Fame
Ellen and Jim Ellison of Ellison’s Greenhouses in Brenham, Texas, are the 2019 inductees into SAF’s Floriculture Hall of Fame. The recognition, the floral industry’s highest honor, pays tribute to the pair’s lifetime of innovation and generosity — and their commitment...
Is the Floral Industry Ready for a ‘Sea Change’ in Transportation?
When Hurricane Irma hit Florida in September 2017, the impact on local residents and businesses was devastating and immediate. The most powerful Atlantic hurricane on record, Irma flooded cities, felled trees and power lines, and triggered the largest evacuation in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.