SAF reached out to several companies that bashed flowers to promote Mother’s Day gifts. A plant and pot company that posted a social media video of bouquets being dumped into the trash and suggested that Mother’s Day shoppers “forget flowers” and “ditch the...
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day competition: flowers. “Valentine’s Season is here. Do better than flowers,” read the headline on emails and social...
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society of American Florists’ outreach last year after the company encouraged its followers on Instagram to swap a bouquet for...
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies take aim at flowers. As the voice of the floral industry, the Society of American...
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of American Florists an apology. To advertise its Valentine’s Day specials the company posted a paid ad on Instagram with the...
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