SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Negative Publicity Watch: Luxury Fragrance Company Apologizes
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists reached out about the company’s Valentine’s Day promotional email. Hotel Collection is...See A Negative Flower Ad? Tell SAF!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the floral industry, the Society of American Florists responds to news publications and...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the Society of American Florists about their advertisements bashing flowers. VistaPrint urged consumers to purchase custom...
Are You Adapting to the Post-COVID Consumer?
COVID-19 has changed consumer behavior — and with it, the way retail florists sell flowers. Sales expert Tim Huckabee has observed how those changes have played out across hundreds of flower shops during the pandemic — and has helped shops adjust. “Consumers are...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.