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E-commerce, Talent, and Trends Focus of SAF Orlando 2021
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw registration open for SAF Orlando 2021, she jumped at the chance to experience SAF’s education in person. “When I saw...New Learning Hub Features 5 New Courses
The Society of American Florists now curates high-quality training, created by the industry’s top trainers, teachers, and floral pros in one central location, its Career Connection learning hub. The first five courses dive into fundamental topics that have a...
Attendees Cite Networking as No. 1 Reason to Attend SAF Orlando 2021
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in person — who have been in your shoes? That’s what Kaitlin Radebaugh, AAF, says she is looking forward to most about SAF...
Fresh Product, Trends Flourish at SAF Orlando 2021
Despite a shorter event format – 2.5 days instead of the usual 3.5 — fresh product, trends and design will have just as big of a platform at SAF’s 136th Annual Convention as in previous years. “With the lack of in-person events for more than a year, we know it’s more...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.