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Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American Florists is stepping in to ask these businesses to take a more positive approach – promoting products on their own merits...
4 Practical Tools to Help Florists Drive Sales on V-Day
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine’s Day 2021 falls on a Sunday, during a holiday weekend in the midst of a global pandemic. If you’re feeling...In 2020, SAF Leveraged ‘Resiliency’ and ‘Innovative Spirit’ of Industry
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step of the way, the Society of American Florists worked to ensure its members had the resources and information they needed...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.