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Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holiday trends, demographics, flower care, and much, much more. In the nation’s...
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk — and be positive. “Florists who keep a smile on their faces amid long days and...
Mother’s Day Marketing Made Easy
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind among consumers. The Society of American Florists makes promoting Mother’s Day flowers easy with these marketing materials...
Members Enjoy Special Offer on Mother’s Day Bootcamp
This Mother’s Day, do you want bigger sales, less stress, and more profits? Need help training your sales team? The Society of American Florists partners with FloralStrategies, a company focused on customer service for florists. Through the partnership, SAF members...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.