An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up almost 300,000 views on YouTube in just the first week of paid promotions by the Society of American Florists. “The videos...
The Society of American Florists appointed six members from its Board of Directors to serve as chairmen on its segment Councils and Joint Councils, which make recommendations on how the national trade association can develop programs and services to meet the needs of...
The new tax law has major implications for business owners. What exactly does it mean for you? The Society of American Florists helps members figure it out thanks to its long-standing relationship with the Small Business Legislative Council, a coalition of trade...
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then you’re three-quarters of the way to earning the PFCI designation from Professional Floral Communicators-International. The...
Staying healthy is expensive. Members of the Society of American Florists, along with their families, staff and pets, can save money on prescriptions with a free, printable Prescription Savings Card. SAF and Hortica Insurance and Employee Benefits have partnered to...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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