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Florists in 31 States to Date Commit to Petal It Forward on Oct. 11: Goal is all 50 States
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 31 states and 57 cities had committed to holding local Petal It Forward events on Oct. 11. “If you plan to...
Free WebBlast on ‘The Economic Effects of Trumponomics’
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? Since the days of Reaganomics, every president’s economic agenda has been monikered accordingly. Mick...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among the dozens of A-listers who’ve walked the red carpet with flowers in their hair. The popularity of wearable flowers...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this if your first or third Petal It Forward, SAF makes it easy to do.” Sparks...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.