The grass is always greener on the other side of the fence. The high-end florist wants more business from less affluent clients. The value shop wants business form more affluent clients. While florists in resort towns want to appeal to seasonal clients without turning...
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach 2017, the association’s 133rd Annual Convention at The Breakers in Florida. The Century Award recognizes companies that...
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere. That approach may be effective, but it’s often easier and said then done, said Barbara, Lenzee and Lacee Bilke, owners of...
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and hang out with other florists and growers and learn how to make more during the Society of American Florists’ 1-Day...
Here’s something Annie Taylor wasn’t expecting during the Society of American Florists’ 2016 Petal It Forward event: a run on bouquets that left her (smiling) staff empty-handed in just half an hour. Last year, Taylor and her team at Leona Sue’s Florist in Scott,...
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