For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and for her own staff. The co-owner of J. Miller Flowers in Gifts in Oakland, California, said that the happiness generated...
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of the Industry Awards Dinner on Sept. 9 at SAF Palm Beach 2017, the association’s 133rd Annual Convention at The Breakers in...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on Sept. 9 at SAF Palm Beach 2017, the association’s 133rd Annual Convention at...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her local police department to please, please do the same thing again this year. Michelle Herr of Banner Flower House is...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels impossible to stay on top of everything and ensure your strategy is still the right one, and that you’re using the...
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