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Prom Fundraiser Urges Teens to Give up the Corsage
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its well-intentioned approach to philanthropy. “In the spirit of giving, prom-goers are encouraged to go #BeyondTheRoses...
Target, HuffPost Knock Mother’s Day Flowers
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers this week. As the “watchdog” of the floral industry, the Society of American Florists has contacted them. Target sent an...
Coach Disses Flowers, SAF Responds
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift retailers who, especially during big holidays, pump up their own product by disparaging flowers. As the “watchdog” of the...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are top of mind among shoppers. That’s why the Society of American Florists is bringing in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.