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Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower shops need to have in tip-top shape during “Mother’s Day Mania,” a FREE WebBlast for members on April 27. The WebBlast’s...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all marketing concepts that earned members of the Society of American Florists major...
The Easter Bunny Loves Flowers
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four graphics promoting Easter flowers. Download yours now.
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Florists (SAF) members can take advantage of free expert guidance on these...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.