While the 59th Annual Grammy Awards ceremony recognized the year’s best recordings, compositions and artists on Feb. 12, the floral industry honors outstanding achievement among its professionals in September — and the deadline to submit nominations for those...
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into an 8-hour program, along with a Supplier Showcase. In addition, the program offers a low registration fee ($139...
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, fliers, counter cards, posters, radio commercial scripts and more — all free for SAF members at safnow.org/WomensDay. Among the strategic advice are ways...
On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in Alexandria, Virginia. SAF staff were among the 500 “Cupid Crew” volunteers for 75 events nationwide delivering 10,000 roses...
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will rise,” said SAF’s Jenny Scala, director of marketing and communications, “as floral industry members will continue to...
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