As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to talk to reporters. Last year, “florists who kept a smile on their faces amid long days and tough questions came out...
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24 Valentine’s Day social media graphics with phrases like “Give Love,” “Be Mine,” and “Surprise Your Valentine at Work!”...
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the voice of the floral industry, the Society of American Florists contacts companies that disparage flowers and asks them to...
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their Valentine’s Day promotions — they each made a negative statement about floral gifts. As the voice of the floral industry,...
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valentine’s Day social media graphics with phrases like “Give Love,” “Be Mine,”...
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