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SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a mean-spirited dig? In the case of an American Express Co. promotion for Administrative Professionals Week, turns out a...SAF Urges Companies to Reduce Negative Mother’s Day Advertising
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered recently to Hancock Gourmet Lobster Company in Maine, which sent an email promotion with the subject line: “Ship Lobster...
SAF Members Save Big During RAM Commercial Truck Season
Tackle the most intimidating jobs with a dependable Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500 SAF Member Benefit Discount is stackable with other offers during Ram Commercial Truck Season. See your dealer or...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in New York City. “The campaign’s goal was to generate traditional and social media coverage...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.