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Petal It Forward 2015: NYC Event Highlights and PR Results
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from the program.
Award Nominations and Applications Due March 1
There’s still time to submit nominations for SAF’s Floriculture Hall of Fame and other prestigious awards — and for service-oriented members to apply for recognition by the American Academy of Floriculture (AAF). The deadline to submit nominations and applications for...
Massage Envy Stands by Negative Valentine’s Day Ad
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the Society of American Florists contacted Massage Envy about a series of promotions online and in print that read, “Because...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program in October, SAF produced a two-minute video that captures that day and the positive impact it had on the lives of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.