A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks ago in New York City on Oct. 7, the Society of American Florists capitalized on popular pay-it-forward initiatives with...
In the floral industry, we understand the positive impact flowers and plants have on people, what a wonderful gift choice floral products make and the expertise professional florists offer. To make sure consumers get those messages, SAF conducts nationwide strategic...
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate their accomplishment. DDuring its convention, the Society of American Florists hosts the floral industry’s longest-running...
On March 23, 2010, President Barack Obama signed the Patient Protection and Affordable Care Act into law. The Affordable Care Act (ACA) aims to expand health insurance coverage to an estimated 25 million previously uninsured Americans by changing legal requirements...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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