Attract New Types of Plant Parents
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in houseplants, a recent study shows that plant purchasers make up a broader demographic, offering multiple opportunities...Houseplant Study Reveals Purchasing Trends
Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner? That’s just one of the questions addressed in a new study by the Floral Marketing Research Fund, managed by the American...Jazmin Albarran: ‘This industry is the best kept secret’
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works in partnership with the Society of American Florists to create a pipeline of talent by driving interest in careers in...Make the Most of Designer’s Choice Arrangements
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for supply chain challenges. At Capitol Hill Florist and Gifts in Oklahoma City, Oklahoma, designer’s choice is a top seller....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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