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Negative Publicity Report: Twigs, Scentsy and Massage Envy
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an average of $146.84 — some advertisers are trying to sway shoppers in their direction by disparaging flowers. As the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.