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Florists Embrace Pantone’s ‘Warm and Comfortable’ Mocha Mousse
Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest, Illinois. Evoking delectable images of chocolate and coffee, Mocha Mousse the 2025 Pantone Color of the Year, reflects...
Stars of the Industry Honored at SAF Miami 2024
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left are SAF Awards Committee members Mike Black of Jet Fresh Flower Growers; Renee Tucci, AAF, AIFD, PFCI, of Renee Tucci...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake Lively
Actress Blake Lively, who stars as a florist in the blockbuster drama “It Ends with Us,” stopped by Starbright Floral Design for a photo shoot after the shop transformed into the flower store in the movie, “Betty’s Blooms.” In early...
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are a few ideas to draw in shoppers and boost sales. Market Palm Sunday Packages Most churches celebrate Palm Sunday (March...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.