NYC Florist Creates Pop-Up Flower Shop for Actress Blake Lively
Actress Blake Lively, who stars as a florist in the blockbuster drama “It Ends with Us,” stopped by Starbright Floral Design for a photo shoot after the shop transformed into the flower store in the movie, “Betty’s Blooms.” In early...4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are a few ideas to draw in shoppers and boost sales. Market Palm Sunday Packages Most churches celebrate Palm Sunday (March...Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in recent decades. According to a recent survey, the number of Americans without a steady romantic partner is up 50 percent...Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor Swift concert tickets. In the May/June issue of Floral Management, Editor-in-chief Amanda Jedlinsky explores why certain...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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