SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Create Care Sheets to Help New Plant Parents Succeed
Year after year, houseplants have a growing mass appeal. But when it comes to caring for them, many people are clueless. In the latest issue of Floral Management, contributing writer Julie Martens Forney spoke with two florists about how they set up new plant parents...
Save Time and Boost Business with Email Automation
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals lack the time to be intentional with their marketing. Enter: automation. In the latest issue of Floral Management,...
Boost Productivity with a Bonus Program
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers. (And even if there were ample designers to go around, hiring and training new people costs far more than incentivizing...
Supermarket Floral Growth Tightens Supply
There have been several factors affecting the floral supply chain in the past two years, from labor shortages to extreme weather. One reason florists struggle to source plants and flowers? Supermarkets are purchasing them en masse. In the latest issue of Floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.