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Florist Celebrates ‘Mental Health Monday’ with Flower, Snack Giveaway
Sarah LoBue, AIFD, ICPF, put a chalkboard sign outside her Carlinville, Illinois shop last week that likely spoke to everyone who saw it: “If Covid-19 has affected your mental health…TAKE ONE.” Accompanying the message was a bucket of flowers and shelves filled with...
4 Ideas to Boost Your ‘Back to School’ Business
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more sales and connect with a new demographic. According to a recent survey by the National Retail Federation, consumers plan...
Learn How to Reel Back ‘Covid’ Customers at SAF Orlando 2021
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on their continued business? Not unless you follow up in a smart and meaningful way, says marketing expert Dan McManus, a...
Learn How to Create a Diverse, Inclusive Culture at SAF Orlando 2021
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society — perhaps even your business. Wondering how to reverse this tendency and foster an environment that celebrates diversity...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.