In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of cranky callers asking to speak with “the Grinch.” “My heart dropped,” said Kristie Lee, the third-generation co-owner of...
A 31-year-old family-owned flower shop has a starring role in the latest season of “Small Business Revolution.” The series, sponsored by Deluxe and aired on Hulu, selects a different town each year and works with a handful of local institutions, highlighting their...
It’s now been nine months — the duration of a typical human pregnancy — since the COVID-19 pandemic disrupted life as we know it. That seemingly endless stretch of time doesn’t even cover how long flower farmers, first in the Netherlands and then stateside, have been...
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees — who have helped you weather a most unusual and challenging year. For Karin Crawford, owner of God’s Garden Treasures in...
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It Forward. The feel-good initiative has a simple format — surprised consumers keep one bouquet or flower for themselves...
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