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Minnesota Florist Aims for 200 Petal It Forward Giveaways
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a reason to smile, Fenwick pre-ordered 200 from Len Busch Roses. Among the tools she’s using in her 2020 effort: Facebook...
For Fall Designs, Think Casual, Elegant
It’s officially fall, which means Pumpkin Spice lattes and new floral designs that evoke coziness and sweater weather. A low price point and long vase life are two reasons Lisa Alary, CAFA, adores chrysanthemums and thinks they’re the ideal flower for the new season....
AIFD Foundation Establishes Catastrophic Fund
Floral industry professionals struggling in the wake of wildfires, hurricanes and other disasters can seek aid from a new fund created by the American Institute of Floral Designers Foundation. The AIFD Foundation Catastrophic Fund, established this summer, offers...
Ohio Florist Eager to Spread Smiles Next Month
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured days: Petal It Forward. The owner of Baker Florist briefly debated participating in the Society of American Florists’...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.