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For Petal It Forward Success, Consider Partnering with Suppliers
One secret to success for hosting a local Petal It Forward event on Oct. 21? Don’t be afraid to ask suppliers and industry vendors to partner up — they most likely want to support your local promotion and there’s a good chance they are participating in the nationwide...
AFE Virtual Dinner Raises Funds, Inspires Creativity
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a virtual “mask-erade,” in which supporters enjoyed a meal from the safety of...
Petal It Forward’s Mission Especially Timely This Year
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new study from researchers at San Diego State University and Florida State University, more than one in four adults meet the...
How Event Professionals Have Adapted to the Pandemic
COVID-19 has created pandemonium for virtually every person and business on the planet. The event industry, though, faces an especially steep road to recovery. State and local governments frequently change rules regarding head counts and indoor vs. outdoor venues...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.