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How to Succeed with a Lean Crew
Many hands make light work, but that’s not an option right now. New York florist Wendy Rockcastle recently discussed how she’s making do with fewer helpers — and how she’s gradually increasing her ranks. In the early days of the pandemic, Rockcastle, co-owner of...
Safety Tips for Your Staff and Customers
During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar, Christopher Norwood, AAF, AIFD, PFCI, shared safety measures he’s taken to protect everyone who works or shops at Tipton...
SAF Florist Discusses Comeback on CNBC
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s return to business following a six-week hiatus during the height of the coronavirus pandemic. Levine, the...
How to Host a Virtual Design Class
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue, she has embraced a new idea: virtual design classes. During a recent Society of American Florists webinar, she offered...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.