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Flowers Receive Prominent Coverage for Mother’s Day
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview with print, TV and radio reporters, ultimately appearing in six different news stories before Mother’s Day weekend — most...
5 Last-Minute Tactics for Mother’s Day Success
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared in a Facebook Live video Tuesday, May 5, to offer some final words of encouragement ahead of Mother’s Day, as well as...
4 Low-Tech Ways to Get Customers’ Attention
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a recent Society of American Florists webinar, a trio of florists shared some “old school” strategies that have helped them...
Tips for Generating News Coverage
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine, the fourth-generation manager of Central Square Florist, has made a point to stay in touch with reporters, resulting in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.