New York Florist Shares Business, Labor Advice with Forbes
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article, one New York City florist addressed the challenges of staffing a small business in a tight labor market head on. Nic...White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania Trump welcomed photographers Monday as she revealed the new theme, “The Spirit of America.” The decor, which includes...2 Stunning Holiday Designs that Play Up Texture
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the halls, the staff at Strawberry Fields Flowers and Finds in Richmond, Virginia,...New HBO Show Seeks ‘Budding Florists’
A new reality television series aims to introduce viewers to the splendor of floristry — and help elevate an aspiring design star. The show, “In Full Bloom,” is a competition-based program, akin to “Top Chef,” “Project Runway” and “American Idol,” which will run on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.