Hiring for Christmas? Give Boomers a Chance
Like many others in the industry, Georgianne Vinicombe has struggled to find positive, dependable employees for her business. She has had three new hires fizzle out when they realized the workload required in a retail flower shop. After struggling to train these young...Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds for a veteran to make a memorable trip to Washington, D.C. “Howl at the Moon,” now in its 11th year, is a...Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and Garden Center in Crystal Lake, Illinois, published a poignant video that captured recipients’ joyful reactions and gave the...Botanica Styles Medal of Honor Convention
On Saturday, October 26, 950 people gathered at the JW Marriott in downtown Tampa, Florida for the Congressional Medal of Honor Convention. Established in 1862, the Medal of Honor is the country’s highest military decoration awarded for “conspicuous...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.