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New HBO Show Seeks ‘Budding Florists’
A new reality television series aims to introduce viewers to the splendor of floristry — and help elevate an aspiring design star. The show, “In Full Bloom,” is a competition-based program, akin to “Top Chef,” “Project Runway” and “American Idol,” which will run on...
Washington Post Story Explores Flower Meanings
Flowers speak volumes. That was the emphasis of a recent Washington Post feature, which explored the sentiments behind specific blossoms and the etiquette of selecting flowers for different situations, including events, funerals and households with young children or...Hiring for Christmas? Give Boomers a Chance
Like many others in the industry, Georgianne Vinicombe has struggled to find positive, dependable employees for her business. She has had three new hires fizzle out when they realized the workload required in a retail flower shop. After struggling to train these young...
Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds for a veteran to make a memorable trip to Washington, D.C. “Howl at the Moon,” now in its 11th year, is a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.