SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
‘Instantly Increase Interest’ with Select High-End Products
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has homed in on locals’ preference for premium flowers. “Our customers are pretty discerning,” said lead designer Bob...
Oklahoma Florist Delivers Smiles to Foster Children
Last week in Edmond, Oklahoma, dozens of foster children and seniors received a surprise pick-me-up, courtesy of the team at Madeline’s Flowers in observance of Teleflora’s 19th annual “Make Someone Smile Week.” “This is a wonderful benevolent project that we feel...
Summer Cleaning? Display Strategies That Drive Sales
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the blog, Retail Details. Color: The purpose of color is attracting attention to particular areas and/or products. “Bright...
Generate Foot Traffic, Fun With Christmas in July Party
Need a way to beat the heat — and the infamous summer sales slump? Get in the holiday spirit. A Christmas in July party is a fun way to stand out in your community, generate foot traffic and set yourself up for success at year’s end. The time to start planning...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.