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SAF Leaders Talk Industry Issues with Influential Congressman
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in Washington, D.C., for the association’s 39th annual Congressional Action Days, SAF President Bill LaFever, PFCI, of the Bill...Texas Shop Hosts ‘Spring Fling’ to Boost March Sales
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try something different. Realizing that customers have about 101 obligations at year’s end that competing for their attention,...
Tuxedos Boost Ohio Shop’s Prom Biz
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering: tuxedos. “We’re the only place in town to rent tuxedos right now,” said owner Aaron Ardle. The de facto uniform for guys...
Seven Tips to Promote Flowers in April for Stress Awareness Month
Stress Awareness Month, observed annually every April, launched in 1992 by the Health Resource Network, a non-profit health education organization consisting of physicians, health educators, health promotion experts, and other health care professionals. April...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.