Daddy Daughter Party Generates Goodwill, Extra Sales
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in Prescott, Arizona, Rakini Chinery, AAF, AzMF, devotes a few hours during her busiest week of the year to encourage parents...
Florists React to Bridal Media Evolution
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and New Year proposals. Unlike the brides who came before them, however, these overjoyed ladies won’t be rushing out to Barnes...
Wichita Florist Lands Prominent Coverage from New Research Study
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an interview request from Krista Miller, a reporter with KAKE, her local ABC affiliate. While researching a story about...Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry professionals, gardening enthusiasts and brides alike, died peacefully at his home in Shropshire, England, surrounded by family on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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