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How to Avoid Having Emails Marked as Spam
Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing is a great way to get your piece of that pie — provided prospective customers actually read your messages. Data breaches,...Former SAF CEO Peter Moran Receives Leland T. Kintzele Award
For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of American Florists and the entire floral industry, former SAF CEO Peter Moran received the Leland T. Kintzele Distinguished...
How to Design a Major Event with Ease and Flair
Along with first-class education programs led by respected business leaders in and outside of the industry, the Society of American Florists’ annual convention features a whole lot of eye candy, courtesy of SAF’s design team — a talented volunteer group that works...
Costume Ideas to Charm Customers
According to recent Google searches, Halloween 2018 will see a lot of superheroes, princesses, pirates, dinosaurs and unicorns. Want to stand out from the crowd, charm customers — and advertise your business? Check out some clever costume ideas from Rick Canale of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.