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FMRF and AFE Launch Second Annual #FlowerLoveVideoContest
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest. The contest, which offers a $4,000 grand prize, aims to inspire creative videos from anyone and everyone who loves...
In North Carolina, Florists Deal with Florence Aftermath
Six years ago, Patricia Limber, AIFD, and her husband were considering where to retire. Tired of paying high flood insurance premiums on their Neptune, Florida home, the Limbers decided to move upcountry to Fair Bluff, North Carolina — roughly 50 miles northwest of...
5 Ways to Drive Holiday Sales Through Pinterest
We may be a scant one week into fall, but Christmas-related searches are already ramping up on Pinterest. Here are few ways to get your flowers in front of the site’s users planning the perfect holiday. Know the different Pinterest demographics and what they want....
‘Flower Vase Hair’ Goes Viral on Instagram
Rapunzel, Rapunzel, let up your golden hair. Flowers as hair accessories have grown increasingly popular, thanks to high-profile plugs including Beyoncé’s headdress on the cover of Vogue’s iconic September issue and the Rodarte runway show earlier this month at New...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.