Charlie Hall, Ph.D., Receives Paul Ecke, Jr. Award
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF Paul Ecke, Jr. Award Saturday, Sept. 15, during SAF Palm Springs 2018, the Society of American Florists’ 134th annual...Merchandising Strategies That Make Shoppers Linger
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the Alexandria, Virginia shop windows with autumnal designs, including a large wreath of gourds and berries and a...SAF Member Talks Industry Issues with Congressman
At a small political gathering last weekend, a Society of American Florists board member had a substantial one-on-one conversation with an influential congressman. On Friday, Sept. 7, Nick Fronduto, COO of Jacobson Floral Supply in Braintree, Massachusetts, attended a...Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started with the words, “Once upon a time.” What did that phrase conjure? Pirates and princesses, perhaps — but in a broader...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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