SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Curate Existing Content to Repurpose Throughout the Year
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content ideas, writing copy and shooting images can be overwhelming — particularly when life gets busy preparing for the holidays....
Esteemed Educator Ardith Beveridge To Retire
One of the industry’s most beloved designers and educators, Ardith Beveridge, AAF, AIFD, PFCI, CAFA, MSF, the 2012 winner of the Society of American Florists’ prestigious Tommy Bright Award, is hanging up her apron and clippers after 58 years of service. The longtime...Surprising Reasons Customers Dump Businesses
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing an employee use foul language to encountering a grimy restroom. Podium, a software company that helps businesses gain...Wall Street Journal Highlights “Plant Craze.” Here’s How to Capitalize On it
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents, anthurium, fiddle leaf figs and monstera. Over the past few years, plants have achieved an esteemed status, particularly...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.