Virginia Florist To Hold 13th Anniversary Party
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists, every year in business is worthy of a celebration. On June 28, Strawberry Fields Flowers & Finds in Richmond, Virginia...Turn ‘Summer Slowdown’ into Customer Service Training Time
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your customer service and chase down more sales, says FloralStrategies president and Floral Management columnist Tim Huckabee. His...Kate Penn Spells Out SAF Vision in Facebook Live Video
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online newsletters, Wednesday E-Brief and Saturday Sales Wake-Up — Kate Penn took the helm as the association’s CEO in November....Beat Summer Slowdown With Pop Up Concept
Absent any major gift-giving holidays, the summer months can spell long, barren days for retailers. This year, a Michigan florist has an idea to combat the slowdown: hosting a weekly “pop up” shop in a local park. Starting June 26, Blumz… by JR Designs, which has...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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