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Harvard Research Sells APW Flowers
Rather than relying on a blatant sales pitch, Gordon Bonetti Florist in Wethersfield, Connecticut tapped into research sponsored by the Society of American Florists to sell flowers for Administrative Professionals Week — a technique that has year-round application....
Former Marketer of the Year Continues Award-Winning for Fiesta
This week, nearly 1,000 people in San Antonio are advertising for Spring Garden Flower Shop by sporting a colorful piece of metal. Nine years ago, owners David Espinoza and his wife, Oralia, AIFD, TMF, started making commemorative pins for Fiesta — a 10-day party that...
Warm Customers’ Spirits With Tropical Designs
Frosty weather in December feels festive and fun for the month’s holidays. Flurries in late April? Not so much. Millions of Americans are shivering right now and wondering if spring will ever truly arrive. Why not pitch something vibrant and tropical to improve their...
Advanced Planning Key to Profitable Mother’s Day
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for Mother’s Day. Eager to get a sizeable piece of that pie? Start strategizing now. “Many flower shops have a quick ‘tactical...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.