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Floral Professionals Mourn an Industry Icon
Last week, the industry lost an international expert in floral care and handling, an enthusiastic educator, a devoted volunteer and a friend to many. Gay Smith, the longtime technical manager for Chrysal Americas and a popular speaker and writer for most industry...
CAD Participants to Ask Congress to Support Three Floral Issues
Asking Congress to protect floriculture’s workforce and invest in floral research is what nearly 100 retailers, growers, wholesalers and suppliers from across the country will do on behalf of the floral industry as part of the Society of American Florists’ 38th Annual...
Florists Cash in on Couples Ready to Spend Big on Weddings
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to something torturous (purge the pantry of sugar, set the alarm for 5 a.m. spin class), the owner of MMD Events in Tampa,...
Saskatchewan Florist To ‘Pop Up’ in Starbucks for Women’s Day
To celebrate Women’s Day 2018, Wascana Flower Shoppe is leading a low-cost design workshop and hosting it at a location with major foot traffic — Starbucks. The Regina, Saskatchewan florist landed on the idea for a workshop after noticing a large number of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.