SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
3 Marketing Lessons From Netflix
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service to one of the most popular streaming services in the world, with nearly 118 million customers. Behind that meteoric rise?...
CAD to Include White House Briefing
The Society of American Florists has confirmed that its 38th Annual Congressional Action Days, March 12-13, will include a special opportunity for participants — the chance to speak candidly with some of President Trump’s top advisors. During an exclusive...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality promotion for their individual businesses and keeping flowers top of mind with millions of consumers around the country....
Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday and how flowers fit into its observance. Women’s Day (March 8) may last just 24 hours, but it can provide fodder for a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.