SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Ornaments Help Nurture Relationships, Spur Extra Sales
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments decorated with the phrases “Our First Christmas!” and “Just Married.” She took to Facebook and Instagram, offering a free...
Interactive Workshop Helps Florist Stand Out Among Christmas Crowd
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive pop-up space. To grab the attention of potential customers at the annual Christmas WILMA Magazine Expo and Leadership...
Florida Growers Talk Hurricane Recovery, Supply Issues at Sold-Out Dinner
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville, Florida, welcomed 150 guests to their fifth-generation family farm for an alfresco dinner to celebrate Florida’s foliage...
Turn Holiday Decor and Party Work into Lasting Corporate Accounts
Imagine a client who chooses high-profit designs, embraces creative expression and orders regularly. Pretty dreamy, right? For these reasons and more, the staff at Beneva Flowers & Plantscapes in Sarasota, Florida makes a concerted effort to grow its corporate...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.