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Learn the Art of Strategic Pricing at SAF Palm Beach 2017
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that peddle couture pieces for high rollers and regular shops that desperately need discounts* to get business. (*Raise your...
Preparing Millenials for Leadership at SAF Palm Beach 2017
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of the U.S. workforce and are expected to represent 75 percent by 2025. If this stat has you shuddering at the thought of...
Learn the Dos and Don’ts of Damage Control at SAF Palm Beach 2017
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face, the sound of his wails and United CEO Carlos Munoz’s tone-deaf apology for “having to re-accommodate” him remain seared...
Texas Florist Celebrates 45th Anniversary with First Client
There was a very special guest at Petals & Stem’s 45th anniversary celebration earlier this summer. Harriet Stern, the company’s very first client, arrived with a photo album in tow, showing off floral designs from 1972. “The shop hadn’t even officially opened...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.