Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the holiday by showing a little affection for their female friends. On Saturday, February 11, the shop will host its...
A Tuesday Valentine’s Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and aahs? Still, don’t assume any of your customers are going to default to flowers. Remind them early and often...
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10. The Broncos’ victory involved skill, certainly — but moreover, leadership, teamwork, and decisiveness. These same traits...
Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States. Last year, York Flowers, with locations in Washington, D.C., and Annapolis, Maryland, drew attention to Women’s Day...
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business. The Society of American Florists’ Chief Information Officer and technology guru Renato Sogueco will bring his...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!