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Raska Helps Florists Wow Brides at SAF’s One-Day Profit Blast in Austin
Responding to retailers’ quest to grow their event business, the Society of American Florists has tapped Midwest florist Jerome Raska, AAF, AIFD, PFCI, to headline SAF’s 1-Day Profit Blast, in Austin, Texas, on February 27. Raska will share the design and business...
South Carolina Shop Petals it Forward at Anniversary Party
Tiger Lily Florist in Charleston, South Carolina, turned 20 this week and owners Manny and Clara Gonzales have invited customers to celebrate the milestone with them. In a feature article on Tiger Lily’s history, The Post and Courier announced the Jan. 8...
Nominate a Floral Super Star for an Industry Award
Awards season kicked off Sunday with the Golden Globes. Though the floral industry’s night of recognition is still months away, the deadline for nominations (March 1) is rapidly approaching. Do you know any unsung heroes whose contributions should be in the...
Valentine’s Day Playbook
Want your team to look as sharp as the Alabama Crimson Tide did Monday night? You, too, can experience victory, if you prepare with The Valentine’s Day Playbook. This must-read manual features buying guides, task lists, employee-recruiting tips, delivery strategies...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.