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Floral Pros Gather for Design, Staffing and Marketing Tips
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow attendees at the conclusion of SAF’s 1-Day Profit Blast. After visiting with exhibiting growers and attending a session on...
SAFPAC Fundraiser Nets $35,000 for SAF Advocacy Efforts
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members contributed $1,000 or more — an all-time high for the Gold Club contribution level. SAF’s advocacy wins over the past...
USDA Revises Grower Aid Rules
Last week, the United States Department of Agriculture (USDA) announced it is making changes to the Coronavirus Food Assistance Program 2 (CFAP 2) — and for growers, it’s a new opportunity to leverage the maximum amount of aid they could be eligible for. Last year, in...
Congress Presses Forward on Disaster Aid, Infrastructure Bills
Two bills — one to provide disaster aid to producers and another to shore up the country’s infrastructure — are moving through Congress. Domestic floriculture growers impacted by severe weather and fire may soon have access to aid through the Wildfire and Hurricane...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.