You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get attendees through the door? Florists say the best way to spread the word is to pique curiosity with a catchy class name,...
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak to students about career opportunities in those fields and plant seeds for a budding new workforce. More than 125...
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same time? Workshops are a great way to teach people how to incorporate florals into their home décor, especially as the fall...
George Clements of George’s Flowers in Roanoke, Virginia, developed an interest in the floral business at a young age, thanks to his grandparents. They taught him how to garden and took him to greenhouses to purchase plants for the landscaping outside their business....
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competitions. But you don’t have to compete to boost your creativity or become a better problem...
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