Make the Most of ‘Re-Tail’ Spending
If you have pet merchandise, move it to the front of the store and make sure it’s not “ruff” to find on your website, because pet spending is way up this year. According to a new survey by Bank of America, the COVID pet boom is giving pet companies — and the...
Will 10/10 Give 2020 Holiday Sales a Jolt?
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of major retailers are hoping as they cook up yet another shopping event to jump start a holiday season that must deliver....
I Clean, You Clean: ‘Hygiene Theater’ Muddies Things
Add “hygiene theater” to your 2020 glossary of terms, right after “herd immunity” and right before “social distancing.” Hygiene theater is the catch-all term for the sense of safety one gets from obsessive deep cleaning and disinfecting rituals taken on to rid our...
‘Tis What Season Already?
It may be Halloween at the grocery store and election season in in-boxes, but there’s no denying what season it is online: It’s Christmas. On Instagram, Pinterest, Twitter and TikTok, the need to celebrate something has morphed into an extended Christmas season,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.