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4 Morale-Boosting Questions to Ask Your Team
Nearly six months of living with the coronavirus is beginning to take a toll on Americans: The Kaiser Family Foundation recently released a poll showing that a majority of U.S. adults (53 percent) say the pandemic has adversely affected their mental health. Your...
Great Lakes Floral Association Pushes Positive Flower Messages
Dozens of retail florists in Michigan are participating in a new campaign that promotes the powerful health effects of flowers to consumers. The “Hugs and Smiles” effort brings together industry groups from across segments to leverage university research from the...
Wisconsin Florists Double Down on Community in Pandemic
For the team at Waukesha Floral & Greenhouse in Waukesha, Wisconsin, one of the big takeaways of 2020 has been: The personal has never been more important. Going into the year, Jane Loppnow and her husband, Marty, had planned for a strong 12-month period,...
N.J. Florist Credits Resiliency to Diverse Product Lines
Springtime is usually a robust period at Monday Morning Flower & Balloon Co. in Princeton, New Jersey. This year, of course, much of the shop’s planned spring revenue disappeared. Because owners Georgianne and Kevin Vinicombe had been focused for years on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.