SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
NYC Florist Delights Public with ‘Flower Flashes’
A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and garnering rave reviews on social media and in high-end publications such as Conde Nast Traveler, Architectural Digest and...
Florida Leatherleaf Will be in ‘Tight Supply’ on Mother’s Day
A major storm last fall and an unusually warm winter mean that supplies of Florida leatherleaf will remain tight for Mother’s Day, say growers in the Sunshine State. “We are seeing improved quality on the leatherleaf and tree fern in spite of still tight supplies,”...
Michigan Floral Association Presents Lifetime Achievement, Service Honors
A 50-year floral industry veteran who has made a lasting mark in both design and special events has received the 2017 Lifetime Achievement Award from the Michigan Floral Association. Alice Waterous, AIFD, CF, PFCI, received the honor at this year’s Great Lakes...
Want to Improve Design Room Efficiency? Talk to your Designers
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced supplies? If you don’t know the answer to these questions, you are likely loosing money in your design room, suggests Derrick...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.